Task 2 : Styles , Conventions and techniques worksheet

A)

Lyric Interpretation is to give or provide the meaning of the verses and vocabulary spoken through a particular musical piece. it also means to construe or understand the story behind a song in a particular way. This effects the audience because it builds more focus on the music piece itself for a sense of understanding to what the message of the song is about.

Extending or consolidating song's meaning is almost the same as lyric interpretation but with more depth, It gives the lyrics a deeper meaning by actually showing what the lyrics are intended to mean through the music video, which is more effective than just the lyrics on their own , this builds a clearer and bigger picture for the audience to understand what the artist is trying to paint in his listeners minds.

Focus on performer , this is when the music video specifically focus the scenes of it on the artist who's song it is, Through close ups and mid shots ideally. This allows the audience to match the voice to the face and this builds recognition, especially for a new upcoming artist who is not really recognized in the music scene at the moment.

Lighting for mood, lighting is used to help create the mood in a scene. in pop music videos the lighting is always bright and colorful, this is to replicate the cheerful and upbeat emotions which the artist portrays which effectively influence the audience to be happy too in comparison to Rock Videos which tend to be black and white and in dark locations to show of the black scenery and lighting to create a dull , angry and tense mood.

Allusion this is when the audience is under the influence that something is happening , then it turns out to be not as it first seemed, for the audience this results in higher recognition because the influence of the video would encourage them to share with others and see if they can get it right or not.

B)

Special Effects such as Chroma Key ( Green Screen )

Kanye West -  Bound 2

Green screen is used throughout this whole music video to display a sunset and an attempted illusion that Kanye west is riding on the motorbike to a destination when in reality the bike is really parked and not even turned on.

Animation

Kanye West - Heartless

An animation software was used to edit Kanye west throughout this music video ,

An Artist Miming and lip syncing to a playback track

Kanye West - Homecoming

This music video shows him lip syncing to a playback track , this song was originally recorded in a studio , making it clear to hear vocally , the lip syncing was to make a focus on him as he "performs".

Multi - Mage (Multiple Images on Screen at once)

Keri Hilson - Knock You Down ft Kanye West & Ne-Yo

At the 3 Minute mark  there is editing done on the video so that the screen is split into two , as One side shows Kanye west rapping and the other shows what he is rapping about and Keri Hilson vocally accompanying his verse.

Reference to or Includes another artist

JAY Z , Kanye West - Otis ft Otis Redding

This track was from a joint album made by JAY Z and Kanye West called Watch The Throne in 2011. the instrumental is sampled from an old song from the male singer Otis Redding. there was not a scene in the music video where both of them were not in the camera shot, showing off the equality of the ownership of this song.

Cutting to a beat

Kanye West - All Of The Lights

This music video used a variety of styles to cut scenes between the beat, one of the ways was through the lyrics on the screen , even though they are lyrics , they still cut with the beat because it is part of the song. Another style of cutting to the beat was used whenever the fast drumming occurred during the beat specifically at the 2:30 minute mark was the best example ,when it was repetitively cutting with Kanye in the studio and him on top of the car to 2:44 when the tempo slowed down a little with Rihanna singing the chorus.

C)

ILLUSTRATIVE

An illustrative style of music video is when the video is made to replicate the lyrics as close as possible in a visual form. We see a moment of illustrative work within the music video when Kanye west says "lets have a toast" we see all the people in the music video raise their glass in the form of making an actual toast at the 2:47 minute mark.

KANYE WEST - RUNAWAY

PARODY

JAMES FRANCO  & SETH ROGEN BOUND 3

A parody music video is when the style or lyrics of an artist is changed or copied to produce humour and mockery within the music.In this music video we see these two famous actors mimicking the actions from Kanye West's song "Bound 2" which involved him and his wife Kim being intimate on a motorbike with "horrible" green-screen effects in the background.

AS-LIVE

JAY Z & KANYE WEST - PARIS

As - Live music videos are ones that performed as though live but are shown after a short delay to allow editing of mistakes and bad language , also to get the noise of the audience out of the music. this music video was performed live for the concert of the joint album of Jay Z and Kanye West , but editing thoroughly to make it look like the theme was for the music video. symmetrical camera editing was used to make it look inverted. we can also see that the audience has also been muted so that the artist can be heard clearly.

SURREAL

Surreal Music Videos are videos which make the audience  find hard to believe is happening in the real world, some give  effects which make it feel dream like. this song is about the exploitation of Sierra- Leone for the diamonds forming in the soils of their land. throughout the music video there are scenes of  rich white people , with diamonds in their possession , while the black children are dirty and muddy due to the digging they have been doing for the diamonds. The music video creates awareness for how some diamonds are really bought into the rich parts of the world and that is why the ending of the video asks viewers to "Buy conflict free diamonds".

INTERPRETATIVE


KANYE WEST -  POWER

Interpretative music videos are videos which looks like something but has a different meaning , this type of videos allow the audience to make their own interpretation of what they think the meaning of the video is about. in this case some people think this is an illuminati welcoming video for Kanye due to all the objects and actions occurring in the video and some say this is just a very touchy religiously themed video.

PASTICHE 

KANYE WEST - TOUCH THE SKY

A pastiche music video is basically a serious version of a parody , it is almost like a tribute to an originality , like a compliment. this music video was of recognition of the stuntman Evel knievel , as we hear the presenter say Kany-evel informing the audience who he is intended to cosplay in addition to the older theme of the attire,setting and camera.

Task 2 : Styles , Conventions and techniques worksheet

A)

Lyric Interpretation is to give or provide the meaning of the verses and vocabulary spoken through a particular musical piece. it also means to construe or understand the story behind a song in a particular way. This effects the audience because it builds more focus on the music piece itself for a sense of understanding to what the message of the song is about.

Extending or consolidating song's meaning is almost the same as lyric interpretation but with more depth, It gives the lyrics a deeper meaning by actually showing what the lyrics are intended to mean through the music video, which is more effective than just the lyrics on their own , this builds a clearer and bigger picture for the audience to understand what the artist is trying to paint in his listeners minds.

Focus on performer , this is when the music video specifically focus the scenes of it on the artist who's song it is, Through close ups and mid shots ideally. This allows the audience to match the voice to the face and this builds recognition, especially for a new upcoming artist who is not really recognized in the music scene at the moment.

Lighting for mood, lighting is used to help create the mood in a scene. in pop music videos the lighting is always bright and colorful, this is to replicate the cheerful and upbeat emotions which the artist portrays which effectively influence the audience to be happy too in comparison to Rock Videos which tend to be black and white and in dark locations to show of the black scenery and lighting to create a dull , angry and tense mood.

Allusion this is when the audience is under the influence that something is happening , then it turns out to be not as it first seemed, for the audience this results in higher recognition because the influence of the video would encourage them to share with others and see if they can get it right or not.

B)

Special Effects such as Chroma Key ( Green Screen )

Kanye West -  Bound 2

Green screen is used throughout this whole music video to display a sunset and an attempted illusion that Kanye west is riding on the motorbike to a destination when in reality the bike is really parked and not even turned on.

Animation

Kanye West - Heartless

An animation software was used to edit Kanye west throughout this music video , Animation based music videos are simply partially or entirely animated music videos. This style of music video is usually cheaper to produce since it is entirely digital, and props, venues, cameras and other equipment are not needed. This style of music video can also compliment a song as it may suit its mood, or can attract their target age group.

An Artist Miming and lip syncing to a playback track

Kanye West - Homecoming

This music video shows him lip syncing to a playback track , this song was originally recorded in a studio , making it clear to hear vocally , the lip syncing was to make a focus on him as he "performs".

Multi - Mage (Multiple Images on Screen at once)

Keri Hilson - Knock You Down ft Kanye West & Ne-Yo

At the 3 Minute mark  there is editing done on the video so that the screen is split into two , as One side shows Kanye west rapping and the other shows what he is rapping about and Keri Hilson vocally accompanying his verse.

Reference to or Includes another artist

JAY Z , Kanye West - Otis ft Otis Redding

This track was from a joint album made by JAY Z and Kanye West called Watch The Throne in 2011. the instrumental is sampled from an old song from the male singer Otis Redding. there was not a scene in the music video where both of them were not in the camera shot, showing off the equality of the ownership of this song.

Cutting to a beat

Kanye West - All Of The Lights

This music video used a variety of styles to cut scenes between the beat, one of the ways was through the lyrics on the screen , even though they are lyrics , they still cut with the beat because it is part of the song. Another style of cutting to the beat was used whenever the fast drumming occurred during the beat specifically at the 2:30 minute mark was the best example ,when it was repetitively cutting with Kanye in the studio and him on top of the car to 2:44 when the tempo slowed down a little with Rihanna singing the chorus.

C)

ILLUSTRATIVE

An illustrative style of music video is when the video is made to replicate the lyrics as close as possible in a visual form. We see a moment of illustrative work within the music video when Kanye west says "lets have a toast" we see all the people in the music video raise their glass in the form of making an actual toast at the 2:47 minute mark.

KANYE WEST - RUNAWAY

PARODY

JAMES FRANCO  & SETH ROGEN BOUND 3

A parody music video is when the style or lyrics of an artist is changed or copied to produce humour and mockery within the music.In this music video we see these two famous actors mimicking the actions from Kanye West's song "Bound 2" which involved him and his wife Kim being intimate on a motorbike with "horrible" green-screen effects in the background.

AS-LIVE

JAY Z & KANYE WEST - PARIS

As - Live music videos are ones that performed as though live but are shown after a short delay to allow editing of mistakes and bad language , also to get the noise of the audience out of the music. this music video was performed live for the concert of the joint album of Jay Z and Kanye West , but editing thoroughly to make it look like the theme was for the music video. symmetrical camera editing was used to make it look inverted. we can also see that the audience has also been muted so that the artist can be heard clearly.

SURREAL

Surreal Music Videos are videos which make the audience  find hard to believe is happening in the real world, some give  effects which make it feel dream like. this song is about the exploitation of Sierra- Leone for the diamonds forming in the soils of their land. throughout the music video there are scenes of  rich white people , with diamonds in their possession , while the black children are dirty and muddy due to the digging they have been doing for the diamonds. The music video creates awareness for how some diamonds are really bought into the rich parts of the world and that is why the ending of the video asks viewers to "Buy conflict free diamonds".

INTERPRETATIVE


KANYE WEST -  POWER

Interpretative music videos are videos which looks like something but has a different meaning , this type of videos allow the audience to make their own interpretation of what they think the meaning of the video is about. in this case some people think this is an illuminati welcoming video for Kanye due to all the objects and actions occurring in the video and some say this is just a very touchy religiously themed video.

PASTICHE 

KANYE WEST - TOUCH THE SKY

A pastiche music video is basically a serious version of a parody , it is almost like a tribute to an originality , like a compliment. this music video was of recognition of the stuntman Evel knievel , as we hear the presenter say Kany-evel informing the audience who he is intended to cosplay in addition to the older theme of the attire,setting and camera.