Music Video Purposes

- Promotion of a particular song
- Promotion of the artist's album
- Promotion of a particular album
- Promotion of and synergy with another media product
- Increase income for the record company
- Increasing the range of media an artist is active in

1. FUSE ODG ft TIFFANY - AZONTO
 
this music video was  promotion for a new dance called "Azonto". Throughout the video the main focus was capturing the dance moves of the two dancers. the message it was trying to portray is that it is not hard to learn and everyone can do it , as in the video the two dancers were also teaching bystanders how to do the dance and they were easily catching on. Easy to remember because there is a dance for it.

2. MICHAEL JACKSON - THRILLER

This music video was promotion for Jackson's song and synergy with a horror movie called "Thriller"
the purpose of the video was to increase income for the record company and also sales in the cinema for the horror movie. the video was made to paint a clearer picture of the audio , without the visual representation it would of been very difficult to gather that it is about horrific events. The music video also showed the range of media Jackson is active in , the acting in the intro , the dancing throughout the video , and singing of course.

3. EMINEM -  THE REAL SLIM SHADY

This music video is promotion of the artists album and particular song. slim shady is considered by Eminem to be his alter ego , considered to be his devious side , (Slim - Thin , Shady - Dark). it was obvious this song was intended to be a proper introduction to the artist Eminem and the one of the two sides his personality is based on in terms of music , this was the first song in his album called "Marshall Mathers LP". "THE REAL SLIM SHADY" was released as the lead single a week before the album was released. This music video also displayed his acting skills , through his comedic actions throughout the video.